The AREA Method: When A Good Strategy Is Not Enough

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Recently there’s a lot of evidence of high profile strategy failures, whether it’s the health care overhaul in Congress, the inability of the Organization of Petroleum Exporting Countries to bolster oil prices by cutting supplies, or disappointments from hot start-up initial public offerings like photo-sharing app maker SNAP and meal-kit service Blue Apron. It’s not that these organizations lack strategy....
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AREA Method: What President Trump & Tom Brady Have In Common

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What do President Trump and New England Patriot’s quarterback Tom Brady have in common? A knack for rapid decision making. That’s a risky proposition, given that decision making for complex issues deserves time and attention. But that’s also in part why Sunday’s Super Bowl was so exciting and why our President’s recent actions are so problematic. During the Super Bowl…

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AREA Method: Milken Institute’s Future of Europe Conference Reveals the Peril of Prediction

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I was recently honored to speak at the Milken Institute London Summit on the Future Of Europe after Brexit and the overwhelming takeaway that I came home with is this: European politicians and pundits said that they regretted their ‘assumption’ that globalization was going to be the rising tide that lifts all boats. The assumption, they said, was that “better…

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AREA Method: Spotting False Stories

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In life things are not always as they seem. But in today’s fast paced world we tend to rush to judgement. We let assumptions and biases guide our actions and our perception of the world. War provides a stark example of the false stories that we accept all too quickly and with deadly consequences. For example, The New York Times…

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AREA Method: Making Thon Maker Succeed

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The NBA’s Milwaukee Bucks aren’t a very good basketball team – yet. The team is in the rebuilding phase and in the 2015-16 season yielded only 33 wins and 49 losses, not good enough for the playoffs. In the spring draft a few weeks ago, the team drafted Thon Maker, a player born in the Sudan. While Maker has a…

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AREA Method: Kernels of Truth

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Recently I read an article on the Farnam Street blog called Incentives Gone Wrong: Cobras, Severed Hands and Shea Butter that recounts two historical events that nicely demonstrate the importance of perspective-taking. The author writes: “During British colonial rule of India, the government began to worry about the number of venomous cobras in Delhi, and so instituted a reward for…

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