A compelling story is a powerful tool.
“Cheryl Einhorn’s advice is thoughtful, creative and valuable. She is effective and strategic in how she thinks about my work and growing my business. She is a pleasure to work with.”Tony BlairFormer Prime Minister of Great Britain and Northern Ireland
What’s Your Story?
We all have many storylines. Yet telling them, getting our messaging right is hard. Sometimes the pieces don’t fit together naturally. How can we weave them together to clearly convey our message and make it relevant to employees, customers and the public at large? How can we take our facts and figures and weave them into a compelling logical or emotional argument?
My role as a journalist and consultant is to weave together disparate pieces into a single compelling narrative. The result is your story well told.
Your story will:
- Communicate your core values
- Educate and inform the market
- Build rapport and establish connections
- Inspire and encourage employees
- Clarify emotions/cope with problems
I work with individuals and organizations to articulate and communicate their stories to achieve positive business outcomes. In today’s fast paced world it isn’t enough to have a blockbuster idea, product, or message. You have to engage and connect with your audience to communicate your story. But for many, it can be a struggle to capture the essence of their narrative. That’s where I help.
Once a compelling story is crafted, the challenge is to connect with an audience that is being overwhelmed with data and information. I work with clients to help cut through the noise and deliver the right message to the right audience to address a specific business objective.
A compelling story is a powerful tool that can be used to:
- Develop new lines of business
- Reorganize/reposition businesses
- Align the workforce
- Develop marketing plans
- Create fundraising materials
- Develop media strategies
I practice what I preach. The same work that I do for consulting clients I do for media outlets. For the past 20 years, I’ve written business, economic and financial stories for a wide range of print publications including Barron’s, the New York Times, Foreign Policy Magazine and Pro Publica. I’ve also spent many years appearing live on-air for CNBC providing insight and analysis into the futures markets. In addition, I’ve worked producing investigative television stories for Inside Edition where I won the ACE AWARD for achievement in consumer reporting for an investigative story on charity fraud. I’ve won several journalism awards for my decade-long work as an editor and columnist at Barron’s where I was named the best commodities reporter in the country.
Read Cheryl’s investigation into the World Bank’s International Finance Corporation. It ran in Foreign Policy Magazine and on Pro Publica’s website. Please contact me if you are interested in speaking about an investigative, feature or editorial story in the area of business, economics, and finance.
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- Panel moderation for Private Equity Real Estate Conference in New York on Wednesday, November 11
- Discussion panel Monday September 21, about the changing landscape of college admissions
- The Conflicting Messages of Jacob Zuma for the Council on Foreign Relations
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- The International Criminal Court for the Christian Science Monitor
- Article for Chief Executive about the limits of CEO free speech.
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- October 6th – Cheryl’s moderated speaker series for the JCC of Mid-Westchester focused on 21st Century Education.
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- June 10th – Cheryl’s moderated speaker series for the JCC of Mid-Westchester with KIND Healthy Snacks CEO and founder Daniel Lubetzky.
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