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The AREA Method: Warren Buffett & Untangling Your Plate of Spaghetti

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Recently I sent a copy of my book Problem Solved about decision making to Warren Buffett. He responded with a lovely note of encouragement and had this observation: “It always amazes me how many seemingly intelligent people have trouble thinking clearly. Their thoughts get tangled into a plate of spaghetti.” Mr. Buffett is so eloquent, and so clear thinking. He’s right of…

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The AREA Method: What Usain Bolt Can Teach Us About Decision-Making

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Could the secret to great performance lie in an uneven distribution of our time and effort? Take the case of Usain Bolt, the fastest sprinter in history. Researchers just determined that he has an off-beat stride: his legs are different lengths so he strikes the pavement with different levels of force. Scientists at Southern Methodist University, leading biometrics experts on…

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The AREA Method: When A Good Strategy Is Not Enough

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Recently there’s a lot of evidence of high profile strategy failures, whether it’s the health care overhaul in Congress, the inability of the Organization of Petroleum Exporting Countries to bolster oil prices by cutting supplies, or disappointments from hot start-up initial public offerings like photo-sharing app maker SNAP and meal-kit service Blue Apron. It’s not that these organizations lack strategy....
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The AREA Method: Is Facebook The Electoral College of Social Media?

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Facebook recently announced that it is adding 3,000 hires to its already almost 5,000-strong news department in order to streamline what users can share on the site and to control for incidents of “fake news.” By monitoring posts more carefully, the thinking goes, it may be able to limit stories, videos and posts that may have misinformation or other repugnant…

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