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Welcome To The AREA Method

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Welcome to my new website dedicated to the AREA Method. Each month in this space I will write about my work as a consultant, journalist and teacher, how the AREA Method has played out for others and about research articles that discuss aspects of decision making, process, cognitive biases, learning, perspective-taking and more. Why spend time on decision-making? Because even…

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AREA Method: Kernels of Truth

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Recently I read an article on the Farnam Street blog called Incentives Gone Wrong: Cobras, Severed Hands and Shea Butter that recounts two historical events that nicely demonstrate the importance of perspective-taking. The author writes: “During British colonial rule of India, the government began to worry about the number of venomous cobras in Delhi, and so instituted a reward for…

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AREA Method: A Novel of Ideas

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I read in a newspaper article this week that this year is the 150th anniversary of Fyodor Dostoyevsky’s masterpiece Crime and Punishment.  I first read this gripping novel in high school, but now, decades later, I still recall it vividly. And I’m obviously not alone. This classic was so popular when it first came out after the destitute Dostoyevsky feverishly…

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