Turning Good Ideas Into Great Solutions

Start making your big decisions better…
Cheryl developed the AREA Method to help individuals, companies and nonprofits solve complex problems. AREA, which is an acronym for Cheryl’s decision-making steps, uniquely controls for and counteracts bias, focuses on the incentives of others and expands knowledge while improving judgment.
As humans, our inner voice is one of the most precious instruments of truth we have. Or so we’re told. This talk lays out a specific approach for verifying what your inner voice says to you so simply that anyone could put it to use immediately.
Interested in working directly with Cheryl to make your next big decision better? Contact her at cheryl@areamethod.com for a list of her decision tools and services.
Upcoming Events
May 14: eCornell Keynote
May 21: U.S. State Department
May 27: Columbia University Alumni Association
May 29: Monday Morning Podcast with Dean Rotbart
June 17: Ben Graham
Media Highlights
The AREA Method is teaching high school students about decision making.
A conversation about Problem Solved with New York Times columnist David Bornstein.
Read an Excerpt of Problem Solved in The Stanford Social Innovation Review.
The AREA Method is a decision-making system that will help you control for and counteract bias, better enable you to spot the incentives and motives of others and expand your knowledge while improving your judgement. AREA is an acronym that gets it name from the perspectives that it addresses: Absolute, Relative, Exploration & Exploitation and Analysis.
A
A, or Absolute, refers to the perspective of the research target. It is primary, uninfluenced information from the source itself.
R
R, or Relative, refers to the perspective of outsiders around the target. It is secondary information, or information that has been filtered through sources connected to the target.
E
E, or Exploration and Exploitation, are really about the human mind. Exploration is about listening to what other people think and believe. Exploitation is about listening to yourself and examining your own assumptions and judgment.
A
The second A, or Analysis, synthesizes all of these perspectives, processing and interpreting the information you’ve collected.
The AREA Method Offers:
Roadmap
A straightforward easy-to-follow roadmap that covers and explains the elements of a comprehensive research process.
Tools
Useful sources for collecting information that follow a logical progression and stress agility, originality and accuracy over speed.
Logic
Robust processes that will filter cognitive biases and allow you to recognize the incentives and judgments of others.